Minggu, 11 Oktober 2015

Meet The CEO : Arie Setya Yudha




If most played game can only spend money for the sake of enjoying his hobby, Arie Setya Yudha actually reap profits. Because, thanks to his penchant for playing the game of combat, he got successful business opportunities for military uniform, and even a real soldier.

Under PT Molay Satrya Indonesia, the man who is still registered as a student at Communication Sciences, University of Gadjah Mada, Yogyakarta provides various needs of "combatant" ranging from hats, shirts, pants, bags to shoes. Except for shoes and bags are still imported, Arie who wear brand Molay Military Uniform Division, produces its own all these products.

This Business idea originated from his favorite play combat games such as Counter Strike and Point Blank. From here, the man who often use the name of Molay as identity when fighting in this virtual world, got the idea to make military uniforms, both for real military or civilian, who liked to play war games.

Do not be mistaken himself poured millions of rupiah capital to begin operations. He just poured his savings Rp 280 thousand to buy 4 meters of fabric. He then made a design and pattern, while the process of stitching submitted to tailor existing Terban market, Yogya.

In 2009, a uniform sample is then photographed and uploaded to the virtual forum, Kaskus. Turns out there are responding. A collector interested in ordering a similar uniform. From this order continues to flow. Until the end of every design created, Arie sell the clothes at a price of Rp 560 thousand to over Rp 2 million. "I was sold at a high price because the material is completely guaranteed good," said Ari.

To maintain customer loyalty, Arie admitted to actually maintain the quality. Starting from yarn, zipper and shirt buttons to be correct quality. In fact, for the manufacture buttonhole shirt and pants, he had to buy special machines that mark just above the price of Rp 30 million per unit. "Sewing machines we use all standard sewing machine for the military," he said.

Arie does not want to use ingredients that are on the market and prefer a special book to the manufacturer. For example, the fabric used many imported as from Malaysia. "We only ordered the fabric in Malaysia, to keep our sewing process is doing," he said.

Military uniforms, according to Arie, has a vital role to protect the wearer while on duty. Therefore, perfection becomes a mandatory requirement. Not infrequently, he must sacrifice to not send products considered failed in the production process.

Uniquely, Arie does not have a background in the world of convection. He taught himself of cyberspace. Ranging from knowledge about the material to find suppliers, he got from the Internet. "With the vendor we've never been face to face, all using online services," said the youngest of four siblings.

Judging from the development trend of turnover, the company that manages the growth was encouraging. As an illustration, in the early days, the new Molay posted a turnover of tens of millions of rupiah per year, then developed into hundreds of millions. Last year, he successfully exceeded USD 1.5 billion per year. "Thank God, a very positive development," he said.

During this time, Arie sells its products through online channels both through Facebook and Twitter. According to Arie, the virtual path is still an attractive option to market their products. After all, almost all customers are now achieved also be obtained through the pathway. Even if its products can be found in some stores of military uniforms, were carried out by others. Indeed, until now, he had not intended to open a physical store.

Arie uniform product now also been used in some military and police in the country. For example Brimob, the police bomb squad, and the Navy's elite troops. As for the overseas market is still dominated by personal customers.

Despite the existing large company, let's call it Sritex, which dominate the world market in military uniform, Arie pleaded not discouraged. He saw the potential for a uniform market is still wide open. "In manufacturing, Sritex is superior, but by design we prepared pitted," said business contest finalists Wirausaha Muda Mandiri 2011 from Yogya it.


With the success of his business, Arie is now no longer rely on transfers of funds from his parents in Pekanbaru, plus never late pay boarding again. In fact, he had a private car and soon he will buy a house that is now used for offices. "This month we will move to a more representative office, this will be my former office to buy," he said.

FROM : STUDENTxCEOS Yogyakarta

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