If most played game can only spend
money for the sake of enjoying his hobby, Arie Setya Yudha actually reap
profits. Because, thanks to his penchant for playing the game of combat, he got
successful business opportunities for military uniform, and even a real soldier.
Under PT Molay Satrya Indonesia,
the man who is still registered as a student at Communication Sciences,
University of Gadjah Mada, Yogyakarta provides various needs of
"combatant" ranging from hats, shirts, pants, bags to shoes. Except
for shoes and bags are still imported, Arie who wear brand Molay Military
Uniform Division, produces its own all these products.
This Business idea originated from
his favorite play combat games such as Counter Strike and Point Blank. From
here, the man who often use the name of Molay as identity when fighting in this
virtual world, got the idea to make military uniforms, both for real military
or civilian, who liked to play war games.
Do not be mistaken himself poured
millions of rupiah capital to begin operations. He just poured his savings Rp
280 thousand to buy 4 meters of fabric. He then made a design and pattern,
while the process of stitching submitted to tailor existing Terban market,
Yogya.
In 2009, a uniform sample is then
photographed and uploaded to the virtual forum, Kaskus. Turns out there are
responding. A collector interested in ordering a similar uniform. From this
order continues to flow. Until the end of every design created, Arie sell the
clothes at a price of Rp 560 thousand to over Rp 2 million. "I was sold at
a high price because the material is completely guaranteed good," said Ari.
To maintain customer loyalty, Arie
admitted to actually maintain the quality. Starting from yarn, zipper and shirt
buttons to be correct quality. In fact, for the manufacture buttonhole shirt
and pants, he had to buy special machines that mark just above the price of Rp
30 million per unit. "Sewing machines we use all standard sewing machine
for the military," he said.
Arie does not want to use
ingredients that are on the market and prefer a special book to the
manufacturer. For example, the fabric used many imported as from Malaysia.
"We only ordered the fabric in Malaysia, to keep our sewing process is
doing," he said.
Military uniforms, according to
Arie, has a vital role to protect the wearer while on duty. Therefore,
perfection becomes a mandatory requirement. Not infrequently, he must sacrifice
to not send products considered failed in the production process.
Uniquely, Arie does not have a
background in the world of convection. He taught himself of cyberspace. Ranging
from knowledge about the material to find suppliers, he got from the Internet.
"With the vendor we've never been face to face, all using online
services," said the youngest of four siblings.
Judging from the development trend
of turnover, the company that manages the growth was encouraging. As an
illustration, in the early days, the new Molay posted a turnover of tens of
millions of rupiah per year, then developed into hundreds of millions. Last year,
he successfully exceeded USD 1.5 billion per year. "Thank God, a very
positive development," he said.
During this time, Arie sells its
products through online channels both through Facebook and Twitter. According
to Arie, the virtual path is still an attractive option to market their
products. After all, almost all customers are now achieved also be obtained
through the pathway. Even if its products can be found in some stores of
military uniforms, were carried out by others. Indeed, until now, he had not
intended to open a physical store.
Arie uniform product now also been
used in some military and police in the country. For example Brimob, the police
bomb squad, and the Navy's elite troops. As for the overseas market is still
dominated by personal customers.
Despite the existing large company,
let's call it Sritex, which dominate the world market in military uniform, Arie
pleaded not discouraged. He saw the potential for a uniform market is still
wide open. "In manufacturing, Sritex is superior, but by design we
prepared pitted," said business contest finalists Wirausaha Muda Mandiri 2011
from Yogya it.
With the success of his business,
Arie is now no longer rely on transfers of funds from his parents in Pekanbaru,
plus never late pay boarding again. In fact, he had a private car and soon he
will buy a house that is now used for offices. "This month we will move to
a more representative office, this will be my former office to buy," he
said.
FROM : STUDENTxCEOS Yogyakarta
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